Payments company closed partnership to have its brand exposed in the matches of the English team.
The English first division team, Leeds United, and the payment company Skrill have closed a partnership that can be seen already in the next games. The agreement provides for the payment operator's brand to be announced during the team's matches via the LED screens at the stadium. These advertisements will only be valid when Leeds plays at home.
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This Saturday (13th), we will already be able to see the payment mark having its name exposed, as El Loco Bielsa will enter the field against Chelsea, a match valid for the Premier League. The partnership also provides for advertisements on the official channels of the English club, both on the website and in the applications with team information. The deal will also benefit Leeds United fans and fans around the world, as the operator will become a payment option for products purchased at the club's international stores.
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Skrill is one of the leaders in the digital payments business, and has been in the market for 20 years. Founded in 2001, the company has developed over time, and today offers several means of payment on its platform, such as prepaid and credit cards, in addition to providing support with banking solutions for more than 120 countries.
The team's president, Andrea Radrizzani, was pleased with the partnership formed: “We are delighted that Skrill is joining us as a partner. Our team is going through an incredible season and it is exciting to close another partnership agreement. Both Skrill and Leeds United are dynamic forces in our respective industries, challenging the status quo and going through a particularly exciting time in our journey. Both of our brands have a strong and loyal fan base in the UK and internationally, and we look forward to rewarding our fans through this partnership.”
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