Last Friday, it was revealed that sports betting company Bet365 has expanded its deal with the UFC. As part of this expansion, Bet365 announced its YouTube channel, called "One on One", which will be entirely dedicated to the sport of martial arts and other modalities, in this case, MMA.
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It is worth remembering that during 2021 Bet365 had signed an agreement with the UFC to be the official betting partnership for the event in the United Kingdom and Ireland. After this huge success, the sports betting company decided to expand its borders with the UFC and launch the "One on One" channel to further promote UFC content and encompass a greater number of fans of the sport.
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According to information, "One on One" will be hosted by Laura Sanko and will share insights into MMA, and even bring guests from the sport to be interviewed. In addition, it was said that the program will still bring predictions about fights and a detailed analysis of the fights.
In light of this, UFC Vice President of Global Partnerships, Nick Smith, commented that this is the continuation of a partnership that will be long-standing. In his speech, Smith said that this new extension with Bet365 will result in new digital content for UFC fans.
"This is the continuation of what we believe will be a long relationship with bet365. After such a successful 2021 with bet365, we’re looking forward to expanding our partnership to include the creation of new digital content for our fans this year."
The renewal of the partnership between UFC and Bet365 will ensure greater visibility for the sports betting company within the UFC event. According to information, Bet365 will be present on the UFC Fight Pass "Cage Warriors" playlist.
Bet365 will also have a promotion on "Select UFC Digital Features", in this case, the series "if you don't know, now you know', presented by UFC president Dana White. from the sports betting company went public to comment on the expansion of the partnership between Bet365 and the UFC.
The spokesperson said it is a pleasure to expand the partnership with the UFC and bring a year full of events alongside the UFC. In addition, the spokesperson also commented on the “One on One” program.
“We are delighted to extend our relationship with UFC in a year that sees the organisation return to the UK with live events. We are looking forward to giving Laura Sanko an additional platform to engage with the UFC fan base and show her technical insight and analysis."
ABOUT BET365
Sports betting company, Bet365, is considered to be one of the biggest online sports betting houses. Founded in 2000 by Denise Coates, Bet365 Group is headquartered in the United Kingdom, England. Currently, the group is one of the main players in the field of online betting, encompassing more than nineteen million customers and almost two hundred countries participating in its platform. According to information, Bet365 has over three thousand employees and is the largest private employer in the city of Stoke-on-Trent.
If you want to start your journey in sports betting, in addition to entering the market, you will have a wide selection of sports available to bet on. The Bet365 catalog has several sports, from conventional sports to electronic sports.
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