UEFA and Betano have announced that operator Kaizen Gaming is the official global sponsor of UEFA for UEFA EURO 2024. Betano becomes the first official betting partner of the European Championship.
Betano is one of the world's leading online sports betting and casino platforms. It will now also be the exclusive betting partner of Euro 2024, which will be held next summer from 14 June to 14 July in ten host cities in Germany.
The world's most prestigious sporting events have never been so close to sports betting fans, since never before has there been such a partnership between a European championship and a gaming operator. In addition, this partnership brings new features for fans, who will be able to enjoy a unique experience at the tournament and place their bets before or during the Euro 2024 matches.Follow today's games in the Betting Academy
Follow today's games in the Betting Academy
In official statements to the press, George Daskalakis, founder and CEO of Kaizen Gaming, said they are "very excited about the partnership" and that the collaboration is "an industry first and expresses Betano's immense passion for football, as well as our mutual commitment to innovation and excellence". He adds that the operator is "looking forward to being part of this celebration of football and enhancing the overall fan experience by providing unrivalled entertainment through responsible gaming during this highly anticipated European Championship".
UEFA marketing director Guy-Laurent Epstein also shares this enthusiasm: "We are delighted to welcome Kaizen Gaming and its Betano brand as an official partner of UEFA EURO 2024™. Betano is the leading digital sports betting operator with a focus on cutting-edge technology and responsible gaming. We believe their industry expertise, coupled with their affinity for football, makes them a great choice for this tournament."
Betano’s announcement as an official sponsor of UEFA EURO 2024 follows the brand's successful partnership with FIFA for the Qatar 2022 World Cup. At that time, it also became the first betting company to partner with FIFA.
These partnerships demonstrate how sports betting is gaining prominence on the global sports scene and, above all, confirm Betano’s hegemony as a leading gaming platform and one of the best bookmakers in the world.
About Betano
Betano operates in several countries around the world, including Brazil (Betano Brazil), Portugal (Betano Portugal), Chile (Betano Chile) and Peru (Betano Peru).
It is the official sponsor of major teams in several countries: Sporting CP, SL Benfica and FC Porto (Portugal), Atlético Mineiro and Fluminense (Brazil), Olympiacos, Panathinaikos FC and PAOK FC (Greece), and many others.
In October 2023, Kaizen Gaming, owner of the Betano and Stoiximan brands, was again honoured at the EGR Awards, picking up awards in five categories, including best sports betting operator, best live betting operator and best betting app.
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